The slower you sell, the faster your customer buys.

Avoid selling your products / services too fast. 

1. Customers need to study the features and benefits during their learning phase. If you make a pitch too soon you’ll be out of sync with your customer’s buying process. 
2. Plus, if you made an early pitch, you forfeit the opportunity to help your customers to diagnose their needs.
3. The key is not to talk about the benefit of your products / services. 
4. Rather, get your customer to think about the value of having their problem solved. They will assign their own value to it.

Focus on differentiating how you sell. Build more trust by slowing down your sales process. Let your customers speed up your buying process.