Ethos, Logos and Pathos: What is your favorite means of rhetoric?

According to the Greek philosopher Aristotle, there are three means of persuasion, namely Ethos, Logos and Pathos.

Ethos refers to the credibility of a person. A person with higher credibility is perceived to be more trustworthy and is also more convincing to the audience due to authority he or she commands. For example, a university professor's statement on a subject will probably face less scrutiny than a statement made by yours truly, especially if the topic is unique and unconventional.

Logos refers to logic, and the use of reasoning to persuade. Often time, facts and statistics may be used as supporting tools for making a convincing persuasion.

The last but most powerful form of persuasion is Pathos. Pathos refers to the emotional appeal. If a person can connects with their audience at a personal emotional level, then he or she would have succeeded in persuading the audience EVEN if it is illogical.